BWW Buffalo Dry Rub Recipe For Perfect Wings Every Time

Updated On: October 16, 2025

If you’re a fan of bold, spicy flavors, then the Buffalo Wild Wings (BWW) Buffalo Dry Rub recipe is an absolute game changer. This zesty blend of spices captures the essence of classic buffalo flavor without the mess of sauce, making it perfect for wings, chicken, or even roasted veggies.

Whether you’re hosting a game day party or just craving that iconic buffalo taste at home, this dry rub will elevate your dishes with its perfect balance of heat and seasoning.

Unlike traditional buffalo sauces that can be messy and heavy, this dry rub offers a lighter, flavorful alternative that still delivers the punch you crave. Plus, it’s incredibly easy to make with pantry staples, allowing you to customize the heat level and savor that unmistakable buffalo kick anytime.

Read on to discover how to whip up this delicious Buffalo Dry Rub and take your meals to the next level!

Why You’ll Love This Recipe

This BWW Buffalo Dry Rub recipe is a must-have for several reasons. First, it’s versatile — you can use it on wings, chicken breasts, fries, roasted cauliflower, or even popcorn!

The combination of spices creates a balanced flavor profile that is spicy, smoky, and tangy all at once.

Secondly, making your own dry rub means controlling the ingredients. You avoid preservatives and can tweak the heat to suit your taste buds.

Plus, it’s quick to mix and can be stored for weeks, making it a convenient go-to seasoning.

Lastly, it’s a healthier alternative to traditional buffalo sauce, cutting down on calories and messy cleanup without sacrificing flavor. If you love bold, savory spices with a fiery kick, this dry rub will become a staple in your kitchen.

Ingredients

  • 2 tablespoons smoked paprika
  • 1 tablespoon garlic powder
  • 1 tablespoon onion powder
  • 1 tablespoon cayenne pepper (adjust to taste)
  • 1 tablespoon chili powder
  • 1 teaspoon ground black pepper
  • 1 teaspoon salt
  • 1 teaspoon dried oregano
  • 1 teaspoon dried thyme
  • 1 teaspoon brown sugar (optional, balances heat)

Equipment

  • Measuring spoons
  • Small mixing bowl
  • Whisk or fork for mixing
  • Airtight container or spice jar for storage
  • Spray bottle or brush (optional, for applying rub)

Instructions

  1. Combine all dry ingredients: In a small mixing bowl, add the smoked paprika, garlic powder, onion powder, cayenne pepper, chili powder, black pepper, salt, oregano, thyme, and brown sugar.
  2. Mix thoroughly: Use a whisk or fork to blend the spices evenly until you have a consistent, vibrant-colored rub.
  3. Store your rub: Transfer the mixture to an airtight container, such as a spice jar or small jar, to keep it fresh. Store in a cool, dry place away from sunlight.
  4. Prepare your protein or veggies: Pat dry your chicken wings, breasts, or veggies to ensure the rub adheres well.
  5. Apply the rub: Sprinkle the dry rub generously over your food. For best results, use your hands or a brush to evenly coat all sides. Let it sit for 10-15 minutes to absorb the flavors.
  6. Cook as desired: Grill, bake, or air-fry your protein or vegetables until fully cooked and crispy on the edges. The rub will create a flavorful crust reminiscent of the classic buffalo wing taste.
  7. Serve and enjoy: Pair with your favorite dipping sauce or ranch dressing for a delightful snack or meal.

Tips & Variations

“For a smokier depth, try adding a teaspoon of chipotle powder or smoked sea salt.”

  • Adjust the heat: Reduce cayenne pepper if you prefer mild flavors, or increase it for a more intense kick.
  • Make it vegan-friendly: Use this rub on roasted cauliflower or tofu for a plant-based buffalo treat.
  • Add zest: A little lemon zest or citric acid powder can mimic the tanginess of traditional buffalo sauce.
  • Sweet and spicy: Incorporate a bit more brown sugar or honey powder for a sweeter rub variation.
  • Bulk prep: Double or triple the recipe to keep a ready supply of buffalo dry rub in your pantry.

Nutrition Facts

Nutrient Amount per 1 tsp (approx.)
Calories 8
Fat 0.3 g
Sodium 180 mg
Carbohydrates 1.2 g
Protein 0.3 g
Fiber 0.5 g

Note: Nutrition values vary depending on the amount of rub used and the dish it’s paired with.

Serving Suggestions

This Buffalo Dry Rub is incredibly versatile! Here are some tasty ways to use it:

  • Buffalo wings: Toss cooked wings in the dry rub for instant flavor without messy sauce.
  • Grilled chicken breasts: Season chicken before grilling for a smoky, spicy main dish.
  • Roasted vegetables: Sprinkle on cauliflower, carrots, or potatoes before roasting for a flavorful side.
  • Popcorn seasoning: Dust popcorn with the rub for a spicy snack twist.
  • French fries or sweet potato fries: Shake fries with the rub right after frying or baking for a delicious coating.

Conclusion

The BWW Buffalo Dry Rub recipe is a fantastic way to enjoy the iconic buffalo flavor without the mess and calories of traditional sauce. Its perfectly balanced blend of spices delivers heat, smokiness, and a touch of sweetness, making it a flavorful addition to many dishes.

Whether you’re a wing enthusiast or simply love bold seasoning, this rub will quickly become a kitchen favorite.

Easy to make and store, it allows you to customize your heat level and enjoy that classic buffalo taste anytime. Give this recipe a try for your next meal, and don’t forget to experiment with different proteins and veggies to find your perfect match.

Happy cooking!

📖 Recipe Card: BWW Buffalo Dry Rub Recipe

Description: A flavorful dry rub inspired by Buffalo Wild Wings, perfect for chicken or wings. This blend balances heat, smokiness, and a touch of sweetness.

Prep Time: PT10M
Cook Time: PT0M
Total Time: PT10M

Servings: About 1/2 cup, enough for 2-3 lbs of wings

Ingredients

  • 2 tbsp smoked paprika
  • 1 tbsp cayenne pepper
  • 1 tbsp garlic powder
  • 1 tbsp onion powder
  • 1 tbsp kosher salt
  • 1 tbsp black pepper
  • 1 tsp chili powder
  • 1 tsp dried oregano
  • 1 tsp ground cumin
  • 1 tsp brown sugar

Instructions

  1. Combine all ingredients in a bowl.
  2. Mix thoroughly until evenly blended.
  3. Store in an airtight container.
  4. Rub generously onto wings or chicken before cooking.

Nutrition: Calories: 20 | Protein: 1g | Fat: 0.5g | Carbs: 3g

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Photo of author

Marta K

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